Do what you can do on your own
Selling a home costs money. It has always been possible to take on some of this job yourself, working with a lawyer. But there has never been a satisfactory alternative to a real estate agent, someone who can handle both the seller and the buyer in a secure manner. That is, until the launch of Propr.no.
Secure and trustworthy
Selling a home is something you do only a few times in your life, so Propr’s brand must communicate both trust and security. The colour palette is economical and conservative, with a few selected contrast colours dedicated to important calls to action within the service. Images and videos have a natural documentary tone to highlight the fact that the process of selling a home is simple and that the service is something everyone can use.
«Behalf has really contributed to the success of Propr. We couldn’t have had a better design partner on our side.»Kjetil ErikssonCEO of Propr AS
We’ve been a part of developing the service Propr.no from the very beginning and are proud to see that we’ve succeeded in producing designs that yield concrete results.
More of the people who visit propr.no now choose to register to try the service. From when the first changes were launched in spring 2018, the conversion rate has increased by more than 140%.
Increased willingness to pay
The conversion rate has also increased by 290% for those who chose to remain as paying customers.
Propr.no won the Visuelt Award 2019 in the Services and Tools category.