Step by step
Smooth and tight
The font, icons, and animations consist of smooth shapes and motions. They balance the precise, almost strict language used in the recipes.
The colors automatically adapt to the pictures. This allows us to make a colorful app without having the colors clash with the images. For food, it's especially important that the colors have a good harmony.
The font was developed in cooperation with Good Type Foundry. The capitalized letters mix the design of numbers and letters.
The forgotten pages
Pages with privacy policies, settings, and search results often tend to be forgotten or less prioritized in traditional design processes. We believe that an eye for detail strengthens the user experience.
«Foodsteps would never have appeared the way it does today without the excellent collaboration we've had with Behalf. Like us, they're passionate about uncompromising quality, and we respect and complement each other wonderfully. Behalf has also shown project management that really commands respect. »Espen Vesterdal LarsenFounder and Chairperson of Foodsteps AS
In collaboration with the chefs from the Culinary Academy, we've transformed the vague concept of video recipes into an app that offers a completely unique service for everyone who wants to teach themselves how to make good food in a simple and educational manner.
Since launch, we've offered all new customers 30 days of free access to the app. 65% of users who try the free trial, choose to stay as paying customers.
"Finally, a digital cookbook that actually works! By thoroughly accounting for the users' situation and needs, the Culinary Academy has made a tool that is appealing, accessible and fun to use." (From the jury's evaluation.)
"We love the idea of getting help to make food by a real chef, step by step - at your own pace and with no performance anxiety. Here, you see how a cookbook can become a digital product." (From the jury's evaluation.)