


Major variation

Design and code
Online sales

Tools for salespeople


Maxbo is one of Norway’s biggest chains of hardware stores with over 75 warehouses. Maxbo.no is the biggest.
New purchase flow for mobile at maxbo.no.
More examples of modules and components from the design system.
Photo: Thomas Ekstrom.
We’ve made a new design system that is used for both internal and external systems, where customers and salespeople work using the same user experience.
All design, interaction, animation, and logic are documented in semantically coded HTML, CSS, and JavaScript. The properties for each individual component are precisely documented and exemplified to show use areas in practice.
With millions upon millions of annual visitors, maxbo.no is one of Maxbo’s most business-critical sales channels. Online shopping entails clear needs that must be covered by the design system.
Maxbo’s salespeople make more than 80,000 deals each year. To make this process easier and more efficient, we’ve put together a new, streamlined flow for creating offers, adding the right items, and handling further dialogue with customers.
A button should look the same across all sites. A shared design system makes it easy to re-use all assets.
The online and in-store shopping experiences should be connected. Photo: Thomas Ekstrom.
Overview for all salespeople, with quick access options to make deals for professional customers.
The design system works just as well for bright sales websites as it does for complex item lists, with the option to override cost prices and give individual discounts.